Survey data is an important component of research methodologies, especially for municipal planning. However, survey fatigue and constraints around open-ended questions mean the insights generated often lead to one big question, “Why?” Why did respondents say this was an issue? Why do residents over the age of 45 see this as an issue, while younger residents do not? Small-group discussions around specific questions and topics can help decision-makers see the “Why?” behind their survey data. Although these groups are widely used by
